Story Arcs
01
After the storm, the first streak of sunlight becomes a symbol of hope—resilient, optimistic, and guiding us forward. Even through loss and chaos, light returns stronger, echoing the poem’s belief that we’re stronger together.
The story follows three emotional arcs:
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Uncertainty & Observation — She wakes to unexpected sunshine and quietly begins following the light.
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Action & Solidarity — Internally, she reflects on the storm’s toll and how light still breaks through.
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Unbridled Optimism — Light bursts through the clouds. She steps outside—renewed, ready to act.
01
Story Arcs
After the storm, the first streak of sunlight becomes a symbol of hope—resilient, optimistic, and guiding us forward. Even through loss and chaos, light returns stronger, echoing the poem’s belief that we’re stronger together.
The story follows three emotional arcs:
-
Uncertainty & Observation — She wakes to unexpected sunshine and quietly begins following the light.
-
Action & Solidarity — Internally, she reflects on the storm’s toll and how light still breaks through.
-
Unbridled Optimism — Light bursts through the clouds. She steps outside—renewed, ready to act.
YouTube Doodle (Yoodle)
Yoodle is an animated, single-day takeover of the YouTube logo that celebrates the platform’s diverse communities through joyful, visually expressive stories rooted in authenticity. Since joining the team in July 2022, I’ve led creative and art direction for the program, occasionally contributing hands-on design. I also introduced a streamlined production pipeline, enabling us and our partners to launch 40 to 50 Yoodles each year while expanding creative range and artist collaboration.
2022 - Present • Google (YouTube) • Art Direction / Design
02
Format and Creative Approach
Yoodles are designed within tight brand constraints, but they allow wide creative freedom. Each begins with a 10–12 second animation that transitions into a logo lockup. Clicking the logo reveals a statement banner that introduces the featured community and links to a curated playlist highlighting their creators. This structure creates a short but impactful storytelling moment right on the YouTube homepage.
03
Celebrating Communities through Collaboration
At the heart of the Yoodle program is authentic representation. We collaborate with artists from around the world to bring each community’s story to life through their own cultural lens and visual language. These partnerships ensure that every Yoodle not only celebrates the community, but reflects it with care and accuracy.
04
Impact and Growth
In 2023, we launched 40 Yoodles. In 2024, we reached 50. As the program continues to grow, so does our opportunity to spotlight underrepresented voices across the YouTube ecosystem—expanding both the platform’s reach and its creative possibilities.
