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Netflix — The Miracle of Morning

Year: 2021

Client: Netflix

Role: Art Direction / Design / Animation 

Full Credit: Here

This is visual poetry in motion. We interpreted Amanda Garoman's The Miracle of Morning and it's the last episode of the "We The People" series on Netflix. The series was made in collaboration with the Obamas foundation and Netflix. In this poem, Amanda demonstrates a powerful message about the impact one person can have and how it can affect our community. 

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18 charming characters. We built a system for the characters’ shape because of production efficiency. There are three key body types and simple, geometric arms and legs. Each character has a unique personality and characterization.

02.Set Designs

This same minimalist, geometric approach is also applied to the set design. The sets are designed to look like miniature stage flats and for a one-camera angle. These graphic sets subtly complement the world of the story by putting the focus on the characters first. They create a visual language for the stop-motion animation style. 

03.Colors & Location

Each episode is set in a different location inspired by global cities such as Tokyo, Brooklyn, and Dubai. We collected a diverse library of references from around the world and developed them into unique color palettes. Therefore, each episode has an authentic feel inspired by the individual location, while keeping a cohesive aesthetic.

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