Mailchimp — All in a Days
Role: Art Direction / Design
Full Credit: Here
Buck partnered with publishing company “It’s Nice That” to create six charming short films for Mailchimp Presents, an entertainment platform celebrating entrepreneurial spirits. We, with our amazing CG team, created a unique blend of 2D animation with the tactility of 3D.
I have contributed to the art direction of both the 2D and 3D aspects of the films, and also designed 2D assets. The amazing CG team made the designs come alive in the 3D tactile world.
18 charming characters. We built a system for the characters’ shape because of production efficiency. There are three key body types and simple, geometric arms and legs. Every character was designed in 2D with the basic shapes, and they came to alive in 3D by the CG team.
This same minimalist, geometric approach is also applied to the set design. The sets are designed to look like miniature stage flats and for a one-camera angle. These graphic sets subtly complement the world of the story by putting the focus on the characters first. They create a visual language for the stop-motion animation style.
03.Colors & Location
Each episode is set in a different location inspired by global cities such as Tokyo, Brooklyn, and Dubai. We collected a diverse library of references from around the world and developed them into unique color palettes. Each episode has an authentic feel inspired by the individual location while keeping a cohesive aesthetic.