Story Arcs
01
After the storm, the first streak of sunlight becomes a symbol of hope—resilient, optimistic, and guiding us forward. Even through loss and chaos, light returns stronger, echoing the poem’s belief that we’re stronger together.
The story follows three emotional arcs:
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Uncertainty & Observation — She wakes to unexpected sunshine and quietly begins following the light.
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Action & Solidarity — Internally, she reflects on the storm’s toll and how light still breaks through.
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Unbridled Optimism — Light bursts through the clouds. She steps outside—renewed, ready to act.
01
Story Arcs
After the storm, the first streak of sunlight becomes a symbol of hope—resilient, optimistic, and guiding us forward. Even through loss and chaos, light returns stronger, echoing the poem’s belief that we’re stronger together.
The story follows three emotional arcs:
-
Uncertainty & Observation — She wakes to unexpected sunshine and quietly begins following the light.
-
Action & Solidarity — Internally, she reflects on the storm’s toll and how light still breaks through.
-
Unbridled Optimism — Light bursts through the clouds. She steps outside—renewed, ready to act.
Mailchimp "All In a Day's Work"
Mailchimp’s “All In a Day’s Work” is a series of six animated shorts created in collaboration with It’s Nice That for Mailchimp Presents, an entertainment platform that celebrates small business owners. As an art director, I helped shape a visual language that combines the charm of 2D with the tactility of 3D. The work balances character, humor, and storytelling across a cohesive yet globally inspired series.
2021 • Mailchimp • Art Direction / Design
01
The Entrepreneurs’ Journey
The story follows three emotional arcs, echoing the poem’s belief that we’re stronger together. We begin with uncertainty and observation as she wakes to unexpected sunlight and quietly starts following the light. In the second act, action and solidarity, she reflects inwardly on the storm’s toll and the resilience that emerges through it. Finally, we reach unbridled optimism as light bursts through the clouds and she steps outside, renewed and ready to move forward in unity.
02
Characters
We designed 18 characters based on a system of simplified body types and geometric limbs. This approach supported both visual clarity and production efficiency. I led the 2D character design process, focusing on shape and personality, and collaborated with the CG team to translate them into expressive and tactile 3D characters.
03
Set Designs & Colors
The sets were designed as graphic stage flats, meant to be viewed from a single camera angle. Inspired by comic strips and dioramas, they support the story while keeping the focus on character. Each episode is set in a different city—Tokyo, Brooklyn, Dubai—with location-specific color palettes that bring variety while maintaining a cohesive visual world.
04
How It All Comes Together
The final look brings the storytelling to life by balancing emotional depth with visual charm. Painterly shaders, stylized lighting, and pose-to-pose animation gave the series a handcrafted feel, echoing the ups and downs of each character’s journey. Every visual element—texture, motion, and composition—was crafted to support the tone, letting moments of humor, awkwardness, and optimism land with clarity. The result is a cohesive, character-driven aesthetic that feels both playful and grounded.
